Pata forum to boost tourism in Sarawak

KUCHING: Sarawak will host the Pacific Asia Travel Association’s (Pata) destination marketing forum here next year, which augurs well for the Visit Sarawak Campaign and Visit Malaysia Year 2020.

Pata forum to boost tourism in Sarawak
KUCHING:Sarawak will host the Pacific Asia Travel Association’s (Pata) destination marketing forum here next year, which augurs well for the Visit Sarawak Campaign and Visit Malaysia Year 2020. State Tourism, Arts and Culture Minister Datuk Abdul Karim Rahman Hamzah said the forum would be hosted by his ministry, Sarawak Tourism Board (STB) and Sarawak Convention Bureau. He welcomed delegates to Sarawak for the forum, which will take place next year on Nov 25-27. “Sarawak is rich in the aspects of culture, adventure, nature, food and festivals. Come visit us in Kuching next year and you will find more to discover. “Indeed, you may come as a stranger to Sarawak but leave as friends and family, ” he said at the conclusion of this year’s forum in Pattaya, Thailand, recently. Abdul Karim added that Sarawak was blessed with many natural wonders, including its coastline, rivers and the Gunung Mulu Unesco heritage site. An annual event, the forum brings together tourism professionals to discuss issues in marketing and managing tourism growth in lesser-known destinations. STB chief executive officer Sharzede Salleh Askor said Sarawak would offer an immersive experience for delegates to remember the state’s beauty, charm and hospitality. “We would also be happy to showcase our stand on responsible tourism. We have taken various steps to educate Sarawak’s tourism players that attention should be given to protecting and enhancing environmental and social sustainability within the tourism ecosystem to achieve sustainable development. “This also needs to be communicated to visitors and tourists, ” she said. Pata chief executive officer Dr Mario Hardy said Sarawak was an alternative destination for visitors seeking authenticity away from tourists traps. “The association remains a strong advocate of tourism dispersal to secondary and tertiary destinations, as this allows people to see the authentic beauty of a country and its people and at the same time provide an economic boost to local communities who greatly benefit from tourism, ” he said. Article type: free User access status: 3